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There were reports not that long ago that email marketing was on its way out, but there has been a resurgence. Apparently the first email was sent in 1971 and today over 220 billion emails are sent and received daily!! with nearly 45% of those being spam. We talk through advice and tips to improve delivery, content types, email marketing trends and 3 things Emma has used email marketing for her business courtesy of Helen Perry along with discovery of 8 touch points on her website. Phew! It’s a packed show! Big shout out to Zenastr which we used to record this show. Check the show notes for handy links!