All Episodes
Displaying episodes 1 - 28 of 28 in total
Google Search Engine Changes, GA4, AI for Marketers
Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search ...
Managing Self-Confidence and Imposter Syndrome in Business
From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to oth...
Cybersecurity for Business
Have you noticed an increase in how many spam emails or text messages you’re receiving?We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business ...
How Reviewing Marketing Efforts Can Enable Growth
Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy...
Chat GPT - Why Is it Big News?
We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better ...
State of Social Media for 2023 and Communities for Marketing
Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant...
How was Black Friday 2022 for Marketers?
After a short hiatus, Gemma and I talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers...
How to Boost Your Skills and Change Career
Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their peo...
Should brands use Pride in their campaigns?
Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should...
Creating a Customer Lifecycle for Your Business
This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a s...
Creating a sales and marketing funnel for leads
We talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel...
How to be Successful with E-commerce
In just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce. A great podcast for those who are looking to start th...
Keeping Motivated
We chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding soc...
How to Increase Sales
Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sa...
Episode Inclusivity and Diversity
As it's LGBTQ+ history month, we talk about the importance of diversity and inclusion in your marketing activities and practical steps you can follow to make a differe...
Top Marketing Trends for 2022
What digital marketing tools do you need for your business? Gemma and Darren talk through some of the very best ones and provide some ideas and inspiration about how y...
Digital Marketing Trends for 2022
Darren and Gemma talk about some of the main trends and changes that lie ahead for digital marketing in 2022 including: How can you tackle the challenge of increasi...
When did you last update your hashtags?
In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags...
"Switch it off and on again!" - a humorous chat about IT support with Andy Read
Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his bus...
Influencer Marketing for Businesses
What is influencer marketing? What’s the best way to set it up? Why businesses should get into influencer marketing?, the questions you should ask first before using a...
Marketing for Christmas
The topic in this episode is Christmas for marketers - although we’re in August now, it really isn’t that long until the end of the year and for many businesses, this ...
How to Stop Procrastinating (and just get on with it!) and What Avoidance Personality Are You?
The topic in this episode is Procrastination - I think we all get that feeling from time to time where we don’t want to do something and keep putting it off. So how ca...
Email Marketing - 8 Touch Points, Improving Deliverability & Trends
There were reports not that long ago that email marketing was on its way out, but there has been a resurgence. Apparently the first email was sent in 1971 and today ov...
What's New in Digital Marketing and Who is Michelle?
There's been a huge number of launches and improvements to services, so this podcast is a round-up of the tools that will make an impact, why these matter and how they...
Pride & Inclusive Marketing
The topic we discuss in this episode is Pride and Inclusive Marketing and we have three questions: 1. Who’s doing Pride/inclusive marketing well? 2. How has incl...
What Makes You Like, Click and Share?
We talk through what engages us on social media and digital marketing to understand what creators need to consider and build into their content design. The conversatio...
How to Capture and Retain Audiences on Social Media
Looking for new ideas and thoughts around capturing and retaining audiences on social media? We talk through 3 tips each about Instagram, LinkedIn and live video - the...
Marketing on TikTok - Is it Right for Your Business?
TikTok has seen amazing growth as a platform, but is now the right time to promote your business on this platform? Is it the right demographic? What are the potential ...